A while ago, I was invited to give a short talk at a small gathering of CG professionals in my hometown Vancouver, Canada. My 20-minutes presentation is suppose to be a show-and-tell that gives people an overview of Blender, a software that almost everyone in the room has heard of, but has no real experiences with. Most people downloaded it and ran it at one point, but admitted that they didn’t invest too much time on learning it.
As some of you might know, Vancouver is a pretty major hub for media and film production. It’s home to Electronic Arts, Ubisoft, Rainmaker, a whole slew of movie and TV VFX studios, and more recently, Pixar. The ~30 attendees all had very strong industry background, except me. (To my disappointment, no attendee has worked at Emeryville) But more importantly, it was apparent that they all consider Blender to be immature, with limited features, and see it as a toy more than a production-ready tool.
Blender: Just a toy
To be fair, this view on Blender is not surprising to me. But I was surprised by the overwhelming positive response after the talk, people were impressed with what Blender can do, they did not seem to expect a free software to be able to do so much, so fast. I demoed with a pre-release Blender 2.5, showcasing sculpting, compositing, rendering, the game engine, as well as some of my previous work. People were positively surprised to see what Blender can do, and few perhaps would even start to see Blender as an alternative to Autodesk’s offerings. Of course, no one in their right mind would change the production pipeline overnight from Maya/Max to Blender, but establishing Blender as more than a toy in the industry is good enough for now.
oooooooooo
What I realized from this presentation, and the point of this post, is that if we want to get more people to use try out Blender, we need to show them what it can do. Listing features, talking about code refactoring, or focusing on the open source advantages, is not going to sell the product. We need to inspire. Let’s show people what Blender is capable of through artwork and video demostrations.
Show. Don’t tell.
